Our Story

BeMystique is a brand specializing in handmade, luxury lifestyle and resort wear.


Having worked in fashion for many years, Edyta decided to create her own brand in 2015. She embarked on a journey to give people the opportunity to express their true inner selves through fashion and add color to their lives.


Edyta’s first collection of modern kimonos was a combination of vibrant colors and flowing designs. The quality and lightness of the BeMystique signature fabric was warmly welcomed by the fashion world and has charmed thousands of customers ever since. Its softness makes the clothing so comfortable that it can be worn anywhere from the beach to the lounge, while its versatility and elegance means that it is also perfect for any formal setting. Each subsequent collection has continued to be full of life and colour, and while the iconic kimono still remains a favorite, the brand has grown to include a wide variety of prints and styles such as crop-tops, pants and blazers. The newest addition, is an elegant line made in the finest pure silk.

 As a true testament to our quality and innovation, BeMystique has been asked to make exclusive collections for some of the most luxurious hotels in the world.


“We believe that every person should stand out and be unique. That is why we love vibrant colors, bold designs, and the individuality of each handmade item. Perfect for the beach, around town, evening out, or just lounging at home in comfort and style....”


With Love,
Edyta Kochanowska-Holc
CEO, Founder and Creative Lead


Be chic... be unique… BeMystique...


Edyta Kochanowska-Holc


About BeMystique: The brand was created in 2015 and is owned by Mystique Group DMCC. The company’s headquarters and design/production studio are based at: 1205, Indigo Icon Tower, Jumeirah Lakes Towers, Dubai, UAE.

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